B2b dating agency
Using Optimizely, she built several experiments to test it out.Kerstin opted to start with one of Soulmates’ main entry points – landing pages visitors entered upon clicking through an ad on The Guardian’s website.Based on insights gleaned from research, Kerstin hypothesized that showing more information upfront, like a wider variety of profiles and more facts about existing users, would increase subscriptions.
Working closely with the UX team, Kerstin frequently employs user research to shape her A/B testing hypotheses.
The variation gave site visitors more options by showing the user’s profile, similar profiles, search functionality, and user testimonials.
The variation landing page, which included search functionality, user testimonials, and related profiles, improved conversions by more than 46%.
The variation pages also showed a sidebar with search functionality and customer testimonials.
The original landing page displayed the user’s profile with a large yellow call-to-action box in the center of the page.