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Not everyone is happy with letting e Harmony decide who is or isn’t right for them.
Some people in sparsely populated areas receive very few matches or none at all.
In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
For every dating site or app that charges close to per month, such as Match, e Harmony, or JDate, there are plenty of other popular ones like Ok Cupid or Tinder that are free.
If your goal is to get a date—or find a mate—are you better off with one type over the other?
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.